Process

Shelf to screen

Every figure on screen started as a real toy on a real shelf.

Shelfstages/01-shelf.webpA Spider-Man action figure on the shelf
Shelfstages/01-shelf.webp

Shelf

It starts as a real figure. Usually 1:12 scale, straight off the shelf, paint wear and all.

Scanstages/02-scan-c.webp

Scan

Photogrammetry turns hundreds of photos into a textured 3D model that keeps every sculpted detail.

Rigstages/03-rig-c.webp

Rig

The scan gets a digital skeleton and joints, so it can hit a pose, throw a punch or sit at a podcast mic.

Screenstages/04-screen-c.webp

Screen

Animated, lit and rendered in Blender, then cut for Reels, Shorts, YouTube and brand spots.